We perfectly understand the biases that influence how we manage our money. We are passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. With several academic journal publications on investor behaviour, financial literacy and personal finance, we are experts in the field. Nudging Financial Behaviour is our way of taking the academic findings, bringing them to life, and sharing them with those that need it the most.
A proficient public speaker who has the ability to engage an audience with her intellectual knowledge and captivating delivery. Gizelle has the ability to speak across a broad range of behavioural and practical topics that relate to personal finance. Individuals and financial advisors can greatly benefit from her insights.
Her recommendations were insightful, showing gaps between our focus as product providers and customers’ focus on need fulfillment. Her findings were clearly and simply presented, and challenged industry-specific jargon and approaches which customers regard as non-essential to their understanding of our proposition. I would recommend Dr Willows to anyone seeking to nudge financial behaviour, except our direct competitors!
Gizelle is an enigmatic personality and her ability to deliver complex ideas and concepts to a broad audience in a simple, honest and relatable manner is incomparable. Gizelle’s diverse skill set allows her to nimbly tackle tricky situations with ease and grace and clients would be wise to utilise her services as a great value add. She is a great team player and always well considered and super well organised. An absolute pleasure to work with and learn from and her perspective is always on point.
Gizelle was one of the highest-rated speakers at the conference. Gizelle resonated with the audience by delivering her message in an innovative way that combined her passion with her technical expertise and academic rigour. Given her unique combination of skills and insights I have no doubt Gizelle will add great value to any event that seeks to influence financial behaviour.
