I began my working career as a CA(SA) before deciding to study further. Building my profile as a researcher and academic I was always trying to determine what makes some save and others not, notwithstanding different income levels. I slowly started to uncover the intricacies that influence our relationship with money. Not only the behavioural biases, but the impact of different socioeconomic characteristics, pervasive financial illiteracy, and the absence of appropriate planning to achieve financial goals. And I started to see the impact of these idiosyncrasies play out in the financial planning (or lack of planning) of many around me. 

There is no shortage of blogs, podcasts and books that give excellent saving, budgeting and investment advice. And I am a subscriber to many of these. But I realised that the missing link was the human element. Delivering these messages in such a way that everyone can feel like they too can understand and master their own financial planning. I am passionate about helping individuals understand their own limitations and realising that these limitations are not unique to them. At Nudging Financial Behaviour, we encourage financial planners to provide personalised financial advice and build a relationship of trust with their clients. Furthermore, we provide behavioural insights into the viability and positioning of financial service products, the appropriateness of incentives, and engage in overall problem-solving within the industry. All of this… one nudge at a time.