Fixed annuity
February, 2023

Guaranteed annuities

Guaranteed annuities are essentially an insurance product. They guarantee you an income for the rest of your life!
Living annuity in retirement
February, 2023

Living annuities

With living annuities - the most important thing is that you understand the implications of how much you're withdrawing each year.
Retirement decisions
January, 2023

How much cash do I take?

The first question you'll ask at retirement is "how much cash do I take"? Let's help you answer that with this 4 minute video.
Video series on preparing for retirement
January, 2023

Preparing for Retirement

This is the first post in a short video series covering everything you need to know to start preparing for retirement!
Representative heuristic
November, 2022

Stop stereotyping

Representativeness heuristic refers to the fact that we stereotype. It’s a mental shortcut. But beware of making unfounded comparisons.
risk and uncertainty in economics
September, 2022

Learn to deal with uncertainty

Risk and uncertainty will always surround us. Gambler's Fallacy, the hot-hand effect, the law of small numbers & ambiguity aversion are just some of the biases that arise because of it.
Availability effect definition
May, 2022

We prefer wrong information to no information

Availability bias and survivorship bias influence our decision-making. We make decisions based on the information available to us.
Primacy and recency effects
April, 2022

The power of first impressions

The order of information influences your decisions. First impressions matter! It's all got to do with primacy and recency effects.
Hyperbolic vs exponential discounting
February, 2022

The problem with wanting it NOW

When you delay instant gratification, you will experience long-term satisfaction. That's hyperbolic vs exponential discounting. Don't let present bias win!
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Social media echo chamber
August, 2023

The social media echo chamber

The rise of social media and fake news is impacted by confirmation bias. It's known as the social media echo chamber effect.
The overconfident investor
August, 2023

The overconfident investor

We need to discuss the overconfident investor. He makes some poor investing decisions. But fear not, we're here to help!
System 1 and System 2
July, 2023

System 1 and System 2

This post unpacks the workings of our brain, commonly referred to as System 1 and System 2 thinking. We chat to Dr Daniel Crosby to get some further insight.
Failing to plan is planning to fail explain with examples
July, 2023

Failing to plan is planning to fail

Our irrational behaviour, risk aversion and lack of motivation cause us to fall short with our financial plans. Have a plan!
How to manage your debt
July, 2023

How to manage your debt

Lifestyle creep and easily available debt can easily lead to overconsumption and insufficient savings. Let us help you learn how to manage your debt.
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About the Author

I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have several academic journal publications on investor behaviour, financial literacy and personal finance, and perfectly understand the biases that influence how we manage our money. This blog is where I break down those ideas and share my thinking. I’ll try to cover relevant topics that my readers bring to my attention. Please read, share, and comment. That’s how we spread knowledge and help both ourselves and others to become in control of our financial situations.

Dr Gizelle Willows


Dr Gizelle Willows

 

PhD and NRF-rating in Behavioural Finance