Hyperbolic vs exponential discounting
February, 2022

The problem with wanting it NOW

When you delay instant gratification, you will experience long-term satisfaction. That's hyperbolic vs exponential discounting. Don't let present bias win!
Proctrastination is the enemy of success
November, 2021

Procrastination is the enemy of success

We know procrastination is the enemy of success. But while it looks like laziness, it's often just mental exhaustion at play. Learn how to overcome procrastination.
How to improve self control
October, 2021

How to improve self-control

Self-control is an essential life skill. It's what separates humans from the rest of the animal kingdom. Learn how to improve self-control to achieve your long-term goals.
The endowment effect and IKEA effect
August, 2021

What’s mine is more valuable

In this post, you'll learn why you place extra value on things you already own. The endowment effect has implications for our investment portfolio, bonuses and consumer behaviour.
Sunk cost and the concorde effect
July, 2021

When the past influences the future

The Concorde effect is a famous example of sunk cost investment. Too often we invest time, money and energy into something we should've just abandoned.
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About the Author

I am passionate about helping people understand their behaviour with money and gently nudging them to spend less and save more. I have several academic journal publications on investor behaviour, financial literacy and personal finance, and perfectly understand the biases that influence how we manage our money. This blog is where I break down those ideas and share my thinking. I’ll try to cover relevant topics that my readers bring to my attention. Please read, share, and comment. That’s how we spread knowledge and help both ourselves and others to become in control of our financial situations.

Dr Gizelle Willows


Dr Gizelle Willows

 

PhD and NRF-rating in Behavioural Finance